An experienced graphic designer with a broad-based skill set and a strong ability to grow brand awareness through focused marketing. Skills and Capabilities
With over 18 years creating a variety of materials, I can design anything from a social media ad to a full in-depth catalog and everything in between. Years of working closely with marketing, sales, and outside vendors allows me to not only design materials, but assist in all aspects of their creation. I have the ability to quickly learn new technologies and software applications in both Mac and PC formats. Due to my knowledge of various media, whether it be print, email or web I can design with the capabilities of the specific media in mind. I have worked as a freelance designer creating materials for businesses and non-profits large and small. I also have an extensive artistic background in drawing, sculpture, and painting.
Software proficiency: Illustrator, Photoshop, Indesign, Dreamweaver, Html, CSS, CMS, Acrobat, QuarkXpress, Excel, Word and Power Point.
Experience
National Center for Families Learning Graphic Designer and Project Specialist 2015 - Current
Cenveo, Inc. Graphic Artist 2007 - 2015 This role functioned as Art Director, Project Manager, and Graphic Designer for Discount Labels, with supporting roles for all other company brands. However, until a staffing expansion I worked for 6 years as the sole designer for Cenveo’s label and document division, responsible for all marketing materials for the label and document brands. These companies include: Discount Labels, Lancer Label, Lightning Labels, Wisco Envelope, Print Xcel, National Imprint Corporation, Versa Seal, Printegra, Print360.com, Acclaim, Rx Technology, Synergy Label and Dealer Label. In addition to these companies, a few of the other brands I have worked with are Fedex, UPS, Office Depot, Costco, Uline, Allegra, American Solutions for Business, MInuteman Press, Sir Speedy, Signal Graphics, Pip Printing, Proforma, and dozens of print resale shops throughout the US, Canada, and Puerto Rico.
Created entire marketing campaigns consisting of emails, web ads, print ads, social media ads, mailing inserts, postcards, flyers, labels, and large scale trade show graphics from concept to completion.
Trained and supervised level #2 and #3 designers, marketing, and fullfillment staff.
Tracked marketing efforts ROI with promotional codes, A/B testing and advanced metrics with mass email clients and Google Analytics.
Responsible for all magazine advertising, from scheduling to copy writing and design to the final prep and submission.
Designed and coded emails to fit varying email clients and mobile devices and send to over a hundred thousand customers on a regular basis.
Responsible for project management and design of annual catalogs consisting of many variations and a wide variety of supplemental materials.
Sustained an efficient work environment by focusing myself and co-workers on priorities while maintaining a reliable archive of all projects.
Collaborated with individuals at all levels to create effective marketing that is supported by the most accurate information available
Created style guides setting the standards for the design of all branded materials.
Traveled to many print facilities to proof high dollar projects on press and to tour different technologies for utilization on later projects.
Worked closely with professional photographers learning the craft that has led me to take and retouch much of the product photography in house.
Managed projects outsourced to private design agencies.
Discount Labels, Inc. Pre-press Technician 2000 - 2007 I was promoted quickly through the company due to my ability to adapt to changes and by consistently exceeding production goals by an average of at least 175%. Having worked through all of the pre-press departments, the following is a summary of the experience acquired:
Worked with customers and graphic designers to recreate and modify art for the best visual impact.
Learned how to utilize and troubleshoot advanced proofing and pre-press equipment.
Worked with all aspects of customer service and shipping to exceed the customers’ expectations.
Recreated customers’ art for high dollar sells presentations to show the customer how their product would look on our labels.
Trained coworkers to utilize more advanced software and techniques as well as created training manuals to help with proficiency.
The Ville Magazine 2002 - 2004 Graphic Designer/Consultant
Created layouts for featured articles as well as logos and designs for various features and advertisers.
Worked with staff as a design consultant. I provided new ideas and suggestions to help improve works in progress.
Trained members of the staff on a wide variety of software and taught tips and techniques to be more proficient with familiar software.
Education
Sullivan College of Technology and Design 1997 - 1999 Associate of Applied Science degree in Computer Graphic Design *2012 – Continued education by auditing web design classes.
Indiana University Southeast 1993 - 1997 Bachelor of Fine Arts